Sales and Marketing Diagnostic
Using field visit observation and personal interviews with a mixed capability group of sales people, we use our expertise and ’best practice’ measurement tools to identify gaps and gain early buy-in to the change process, so that we can give individual feedback and provide a comprehensive set of recommendations to senior management on what needs to be addressed to produce competitive advantage through the salesforce. Sancus’s insightful structured customer interviews form part of the process ensuring that the scope for adding more value through personal selling can be clearly defined from the customer’s perspective.
What if your sales and marketing money are only delivering limited results, causing you to miss opportunities? Wouldn’t you want to focus on more effective solutions?
Benefits we provide:
- An analysis of key points and elements essential for commercial effectiveness
- A quick and easy to use synthesis
- Recommendations that are concrete, operational and coherent with the resources of each business: commercial strategy, commercial organization, commercial actions, commercial training, management of client relations, etc.
- Complete support in implementing the commercial plan of action up to the first results